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Basic Attention Token

Basic Attention Token BAT

About

What Is Basic Attention Token (BAT)?

Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend.

To learn more about this project, check out our deep dive of Basic Attention Token.

This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT rewards for doing so. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse.

The Basic Attention Token itself is the unit of reward in this advertising ecosystem, and is exchanged between advertisers, publishers and users. Advertisers pay for their advertising campaigns in BAT tokens. Out of this budget, a small portion is distributed to advertisers, while 70% is distributed to users — whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost-efficiency.

Basic Attention Token launched in 2017 following one of the fastest sell-out initial coin offerings (ICOs) of all time, with the platform raising a total of $35 million in under a minute. Since then, it has rolled out its attention-based advertising experience to users in most countries through its Brave Rewards program.

As of November 2020, the United States, the United Kingdom and Canada had the most active advertising campaigns.

Who Are the Founders of Basic Attention Token?

Basic Attention Token has two founders: Brendan Eich and Brian Bondy — two highly distinguished individuals in the internet browsing software industry.

Brendan Eich is the CEO of Brave Software, Inc — the parent firm behind the Brave browser and Basic Attention Token. Prior to his role at Brave, Eich was the founder and CTO of Mozilla and also invented JavaScript in 1995. He also helped launch one of the world's most popular web browsers in 2004 — Mozilla Firefox.

Likewise, Brian Bondy joins as Brave's and Basic Attention Token’s CTO. Bondy is a heavily experienced engineer with previous experience working as a senior software engineer at Mozilla, software developer at Corel Corporation and software development lead at Khan Academy. Together, Eich and Bondy have a combined 50+ years of software development experience.

In total, the Basic Attention Token website lists 16 team members, many of whom have a development, engineering or research background.

What Makes Basic Attention Token Unique?

The primary use case for the Basic Attention Token is as a payment token for running advertising campaigns through Brave Ads. As of November 2020, advertisers must commit to a minimum ad spend of $2,500 per month to be able to launch their campaign, but a self-serve platform with potentially lower limits is currently in the pipeline.

Currently, this advertising budget must be paid entirely in Basic Attention Tokens, which advertisers can acquire from a variety of third-party exchange platforms. Out of this, Brave takes a small commission, and the rest is distributed to publishers and users.

One of the main distinguishing features about Basic Attention Token and the Brave Browser ecosystem is the capacity to reward (tip) users who are not yet part of the network — this includes both websites and individual Twitter users. These users can then securely register to the platform to collect any tips they have accumulated.

Both Basic Attention Token and Brave Browser have achieved significant user uptake since their launch. As of October 2020, Brave Browser has a total of 20.5 million active monthly users, whereas the Basic Attention Token is now held by a total of more than 368,000 unique wallets.

How Many Basic Attention Token (BAT) Coins Are There in Circulation?

Basic Attention Token has a maximum total supply of 1.5 billion tokens. This cannot be increased without switching to a new token smart contract.

Almost all of this supply is in current circulation. As a result, Basic Attention Token can be considered almost fully diluted.

In its 2017 ICO, a total of 1 billion BAT tokens were sold to investors, whereas the remaining 200 million tokens were locked in a development pool, and 300 million BAT was reserved for the user growth pool (UGP). As of November 2020, both the development pool and UGP pool addresses are nearly empty.

How Is the Basic Attention Token Network Secured?

Basic Network Token (BAT) is an ERC-20 token. As such, it is built on the Ethereum blockchain. Like any ERC-20 token, BAT is secured by a rigorously tested proof-of-work (POW) consensus algorithm supported by an extensive Ethereum miner network.

This consensus algorithm ensures only valid transactions are confirmed, while the combined work of the Ethereum mining network ensures BAT transactions are essentially irreversible once confirmed.

Where Can You Buy Basic Attention Token (BAT)?

Basic Attention Token can currently be traded on the majority of popular cryptocurrency exchange platforms, and currently has excellent liquidity. Binance, Coinbase Pro and Huobi Global count among the most reputable exchanges for BAT trades.

Like many cryptocurrencies, BAT can be purchased directly using fiat at a variety of brokers or can be traded against fiat assets on platforms like Kraken and Bithumb.

AI Analysis

Analyzed on March 1, 2026

What is the Basic Attention Token (BAT) cryptocurrency good for? What are its main use cases?

The Basic Attention Token (BAT) is a cryptocurrency designed to revolutionize the digital advertising industry by creating a more efficient and transparent system for publishers, advertisers, and users. Its main use cases include:

  1. Digital Advertising: BAT is used to reward users for their attention when they view ads on the Brave browser, a privacy-focused web browser that blocks third-party ads by default. Users can opt-in to view ads and receive BAT rewards.
  2. Publisher Revenue Sharing: Publishers can integrate the Brave browser and BAT token into their websites, allowing them to receive a portion of the ad revenue generated by their content. This creates a more equitable and transparent system for content creators.
  3. User Rewards: Users can earn BAT tokens by viewing ads, which can be redeemed for premium content, services, or even converted to other cryptocurrencies.
  4. Advertising Efficiency: The BAT token helps to create a more efficient ad ecosystem by removing intermediaries and allowing advertisers to directly reward users for their attention.
  5. Content Creation Incentives: BAT can be used to tip content creators for their work, providing an alternative revenue stream for artists, writers, and other creatives.
  6. Data Protection: The Brave browser and BAT token prioritize user data protection, giving users control over their personal data and browsing history.

The main goals of the Basic Attention Token are to:

  • Improve the digital advertising experience for users
  • Increase revenue for publishers and content creators
  • Create a more transparent and efficient ad ecosystem
  • Promote user data protection and privacy

By using the BAT token, users, publishers, and advertisers can benefit from a more equitable and efficient digital advertising system.

Answered by llama-3.3-70b-versatile (groq)

What blockchain does Basic Attention Token use? Is it its own blockchain or built on top of another?

The Basic Attention Token (BAT) is built on top of the Ethereum blockchain as an ERC-20 token. It was initially launched as an Ethereum-based token in 2017 to facilitate transactions within the Brave browser ecosystem, which rewards users for their attention and advertisers for their ads.

However, in 2023, the BAT team announced plans to migrate to its own Layer 1 blockchain called Brave Chain (previously known as BAT Chain). This new blockchain is designed to be a proof-of-authority (PoA) network, offering faster and cheaper transactions compared to Ethereum.

Key Points:

  • Original Blockchain: Ethereum (ERC-20 token).
  • Future Blockchain: Brave Chain (Layer 1, PoA-based).
  • Purpose: To improve scalability, reduce fees, and enhance privacy for Brave’s ecosystem.

The migration to Brave Chain is part of Brave’s broader vision to create a more decentralized and efficient web browsing experience.

Answered by mistral-small-latest (mistral)

Is Basic Attention Token programmable? Does it support smart contracts or decentralized applications?

Yes, Basic Attention Token (BAT) is programmable and supports smart contracts and decentralized applications (dApps). Here’s how:

1. Built on Ethereum (ERC-20 Token)

  • BAT is an ERC-20 token on the Ethereum blockchain, which means it inherits Ethereum’s smart contract capabilities.
  • Developers can interact with BAT using Ethereum’s smart contract infrastructure (Solidity, Vyper, etc.).

2. Supports Smart Contracts

  • BAT can be used in smart contracts for various purposes, such as:
    • Payments & Incentives (e.g., rewarding users for attention in Brave Browser).
    • Tokenized Advertising (e.g., programmatic ad buying/selling).
    • DeFi Applications (e.g., staking, lending, or yield farming).

3. Decentralized Applications (dApps)

  • BAT is integrated into Brave Browser, which uses it for privacy-preserving ads and content monetization.
  • Developers can build dApps that accept BAT as a payment method or use it in tokenized economies.
  • Example: BAT can be used in Brave’s ads system, where users earn BAT for viewing ads, and advertisers pay in BAT.

4. Interoperability with Other Blockchains

  • While BAT is primarily an ERC-20 token, it can be bridged to other chains (e.g., via Polygon, Solana, or other Ethereum-compatible networks) to enable cross-chain dApps.

Conclusion

Yes, BAT is programmable and supports smart contracts and dApps, primarily through Ethereum’s ecosystem. Its use cases extend beyond just advertising, including DeFi, payments, and tokenized incentives.

Would you like examples of BAT-based dApps or smart contract use cases?

Answered by mistral-small-latest (mistral)

How fast are Basic Attention Token transactions? What is the typical confirmation time and throughput (transactions per second)?

The Basic Attention Token (BAT) operates on the Ethereum blockchain, so its transaction speed and confirmation times depend on Ethereum's network conditions, gas fees, and the type of transaction being processed.

1. Transaction Speed & Confirmation Time

  • Average Block Time: Ethereum produces a new block every ~12 seconds (post-Merge, with Proof-of-Stake).
  • Typical Confirmation Time:
    • 1 confirmation: ~12 seconds (but often requires multiple confirmations for security).
    • 6 confirmations (common for security): ~1 minute.
    • 30 confirmations (often used for large transactions): ~6 minutes.

However, BAT transactions can be faster if using Layer 2 solutions like Arbitrum, Optimism, or Polygon, which offer near-instant confirmations (seconds) with lower fees.

2. Throughput (Transactions Per Second - TPS)

  • Ethereum (Layer 1): ~15–30 TPS (varies with congestion).
  • Layer 2 (e.g., Arbitrum, Optimism): ~2,000–4,000 TPS (much higher scalability).

3. Factors Affecting Speed

  • Gas Fees: Higher fees = faster inclusion in blocks.
  • Network Congestion: During high demand (e.g., NFT mints, DeFi activity), delays can occur.
  • Layer 2 Usage: BAT is often used on L2 networks for faster, cheaper transactions.

Conclusion

  • Ethereum L1: ~12 seconds per block, ~1–6 minutes for full security.
  • Layer 2 (L2): Near-instant (seconds) with high throughput.
  • Best for Speed: Use BAT on Arbitrum or Optimism for the fastest transactions.

Would you like details on specific BAT use cases (e.g., Brave Browser, DeFi)?

Answered by mistral-small-latest (mistral)

How much data can I store on the Basic Attention Token blockchain? Does it support on-chain data storage?

The Basic Attention Token (BAT) blockchain, which operates on the Ethereum network (as an ERC-20 token), does not natively support on-chain data storage. Here’s why:

1. BAT is an ERC-20 Token

  • BAT is a token built on Ethereum, meaning it relies on Ethereum’s smart contracts and transaction mechanisms.
  • Ethereum itself does not have built-in on-chain storage for arbitrary data (like files or large datasets).

2. Ethereum’s Storage Limitations

  • Ethereum’s blockchain is primarily designed for executing smart contracts and recording transactions, not for storing large amounts of data.
  • Storing data on-chain is expensive (high gas fees) and inefficient (limited by block size and storage costs).
  • For small amounts of data (e.g., token metadata, contract state), Ethereum supports on-chain storage, but this is not scalable for large datasets.

3. Alternatives for Data Storage

If you need to store data in conjunction with BAT or Ethereum, consider:

  • IPFS (InterPlanetary File System) – Decentralized storage for large files, with hashes stored on-chain.
  • Filecoin – A decentralized storage network that can be used alongside Ethereum.
  • Arweave – Permanent, decentralized storage with low-cost data retention.
  • Off-Chain Solutions – Store data in a database or cloud storage and reference it via on-chain hashes.

4. BAT’s Use Case

  • BAT is primarily used for advertising and digital attention within the Brave browser ecosystem.
  • The blockchain aspect is mainly for token transactions, not data storage.

Conclusion

You cannot store significant data directly on the BAT blockchain. For decentralized storage, use IPFS, Filecoin, or Arweave, and reference the data via Ethereum smart contracts if needed.

Answered by mistral-small-latest (mistral)

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